What You’re Getting Wrong About A/B Tests (And How to Fix Them)
Alexandra Johnson Alexandra Johnson

What You’re Getting Wrong About A/B Tests (And How to Fix Them)

A/B tests are a powerful statistical tool, commonly used (or abused) for making decisions about everything from button colors to machine learning models. But, we’ve seen A/B tests frequently used incorrectly. This blog post describes a light framework for planning out A/B tests, influenced by best practices at places like Square and Stitch Fix.

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RecSys Metrics Laddering
John John

RecSys Metrics Laddering

To optimize on CLTV, stop trying to iterate on CLTV. By setting appropriate goals at different levels of granularity, every team has a metric they can move fast to improve. That’s the fastest route to strategic success, whether improved CLTV, growth, or whatever is right for your business.

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From Frustration to Function: How Great Teams Get Great Results from RecSys
John John

From Frustration to Function: How Great Teams Get Great Results from RecSys

To paraphrase Tolstoy: All happy RecSys systems teams are alike, all unhappy RecSys teams are unhappy in their own way. What differentiates a successful team is the ability to experiment with ideas quickly to find the few that truly make a difference. This post lays out common pitfalls and outlines the best practices of successful recommender systems teams.

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Announcing our Seed Round
Alexandra Johnson Alexandra Johnson

Announcing our Seed Round

Today, I’m excited to announce our $1.5 million seed investment round led by Bain Capital Ventures with participation from Cadenza Ventures, Y Combinator, and angel investors Brad Klingenberg (ex-Chief Algorithms Officer at Stitch Fix), Patrick Hayes (co-founder of SigOpt), and Dave Aronchick (co-founder of Bacalhau and Expanso).

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